Top Pay Per Click Guides – Two Must-Have Guides Reviewed
in E-Commerce Tags: email marketing
Pay Per Click Advertising is not getting any easier. If you don’t want your head to be handed to you by your competition you’re going to have to arm yourself with a certain understanding of PPC. The last thing you want to do is set up a Google AdWords account, plug in a pile of keywords and hope for the best.
Sadly this is what a lot of self-proclaimed PPC experts will teach you. Don’t fall into a trap of taking just any body’s advice – get it from the industry’s top pros.
When going into PPC territory get ready for war
AdWords is a lot more complicated than it looks and there are only two guides that I’ll ever recommend investing in:
o Perry Marshall’s Definitive Guide To AdWords
o Kyle & Carson’s Beating Google AdWords Guide
These two guides have everything you need to know to succeed with PPC. Here is a brief overview of each one:
Perry Marshall’s Definitive Guide To AdWords
Perry Marshall is highly regarded as one of the Google AdWords pioneers. He’s been honing his PPC skills way before most people even knew what AdWords was. Since then he’s made millions of dollars in sales and has written a massive library of related material.
Perry’s guide literally takes you by the hand and shows you how to start your campaign from scratch. He also rolls out a real life case study he’s with all of the statistics, which helps you understand the specifics of building properly structured ads and gives you plenty of ideas for your own campaigns.
Overall it’s a nice mix of strategy, consumer psychology and specific technical information.
Kyle & Carson’s Beating Google AdWords Guide
Beating Google AdWords guide is a lot more simplified and has more recent information than Perry’s guide. One of the nicer features is the interactive table of contents. It helps you get to the section you want to read with a click of a button.
They also go in depth and reveal some of the secrets of a well planned website. Believe it or not, if your website or your landing page is weak you’re going to pay dearly with poor quality score and will get slapped hard by Google. The infamous Google Slap is covered in great detail in it’s own dedicated chapter. This problem is more common with new advertisers than most would like to believe. Quality score and Effective bidding techniques are definitely a highlight of Beating Google AdWords and alone make this one a worthwhile investment.
When it comes to PPC I don’t like to gamble or guess, as it can get extremely expensive in the long run. I’ve personally purchased these guides and highly recommend both of them to anyone who’s serious about their business – and doesn’t want to donate any extra money to Google. See my pay per click guides review to learn more. If you’d like to learn how you can become a part of the #1 Internet marketing training community visit my website for more details.
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