Email Based Marketing – The Powerhouse of Hidden Profits
in E-Commerce Tags: email marketing
Email based marketing is one of the most underestimated tools of novice marketers. However it’s one of the most powerful weapons of the pros. Seasoned marketers know that most of their website visitors will not buy a product the first time they visit their sales page. If you’re not collecting your visitor’s emails and building a targeted email list – you’re donating thousands of dollars to other marketers who are.
Why building an email list is so crucial:
o It gives you an opportunity to create trust with your visitors. People don’t like to give their money to someone they don’t trust
o By keeping in constant contact with your visitors they don’t get a chance to forget about you or your website
o You get unlimited chances of offering your products to your visitors long after they’ve clicked off your website
o By delivering quality content to their email over a period of time you establish yourself as an authority in your visitor’s eyes – thus increasing your chances of responses to your offers dramatically
o Having a decent size list opens doors to some lucrative Joint Venture opportunities with other successful marketers – your list is one of the biggest assets in your business
According to extensive split tests by some of the top expert marketers, Autoresponder messages outperform webpage sales letters by over 90% in a week’s time. And that’s just in a test over one week’s span! Imagine the rates you can get in 3 to 6 months or a year’s time.
Don’t be surprised when you’ll have some of your subscribers spend a few thousand dollars with you down the road – because you’ve been consistently building a relationship with them over email sequences.
What you should know about building a responsive email list:
o Focus on writing interesting headlines – you can’t bore people into opening your messages. Even if you have the most compelling message inside your email it will never get a chance to be read if your headline is bland
o Don’t litter their Inbox with affiliate links with the fist follow-up message. Deliver value first. Offer a free course or some valuable tips relevant to your market. Nothing kills your chances of gaining trust like pushing products in your visitors face right off the bat
o Email boxes these days are full to the brim with junk mail – if you deliver value you automatically become different in the eyes of your recipients, and chances are your messages are going to be consistently opened instead of ending up in the trash like the rest
It’s 2010 – even the most convincing of sales letters don’t work as well as they used to. If you want to build a solid backbone for your business it’s crucial to master email based marketing. One of the most solid guides I’ve found on that is at my inside the list review page. To learn other advanced techniques from the creators of this guide visit my Wealthy Affiliate Review page.
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Aug 01, 2010 @ 16:23:24
Wow, thanks Alex. I knew email marketing has it’s place, but I had no idea that it could increase rates in such little time. It’s an eye-opener. I’ll carry that knowledge with me.